Art Direction & Creative Strategy
I partner with you to define your brand’s visual direction, create custom shoots that speak directly to your community, and deliver assets optimized for every platform.
The result? A strategic brand story that’s not just beautiful, but effective—designed to grow your business and build lasting connections with your audience.
Movement Gyms Chicago
Art Directed and Shot Large-Scale Photos Installed in Movement’s New Rock Climbing Gyms That Captured the Chicago Climbing Community's Spirit
Selecting local climbers as models, I led a multi-day shoot at Devil's Lake and Governor's Dodge State Parks to capture adventurous photography for display (up to 23ft x 10ft) in training areas at the brand new Movement gyms. As creative lead on location, I ensured each shot would inspire Chicago climbers and reflect local pride while aligning with Movement's brand voice. The result: 9 wall prints that transformed blank gym spaces into inspiring environments celebrating Chicago's climbing community.
World Vision International
Created Compelling Christmas Campaign Imagery For World Vision's Child Sponsorship Program to Deliver Assets That Drive Donor Engagement
When World Vision needed Christmas campaign photography in July during Covid restrictions, I stepped in as art director to bring their vision to life. Working with limited crew and safety protocols, I styled sets to capture the warmth and hope of the holiday season for their child sponsorship program, delivering compelling assets for web and print that helped connect donors with children in need.
Cultivate Counseling Group
Leveraged Art Direction and Branding Photography To Bring the Brand’s Organic, Growth-Focused Mission to Life
After establishing Cultivate Counseling’s visual brand foundation, I developed a mood board, wardrobe styling, and color palette for all photo shoots and provided thoughtful art direction that aligns with their audience.
Mood Board & Creative Vision
Afleur
Elevated From Photographer To Creative Strategist, Delivering A Cohesive Brand Photography Suite For Luxury Flower Delivery Brand.
Went beyond my hired role as freelance photographer for Grip Design Agency and led creative strategy to develop comprehensive visual assets from existing brand guidelines, directed full production process and delivered cohesive photography that communicated Afleur’s luxury floral delivery services across all digital channels.
Interested in working together?
From headshots to
product photos, I offer a broad range of visual services
Feel free to get in touch below or take a look at my other photography